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Foundation+

Skin-perfecting serum-based foundation with buildable mid to full coverage and natural, breathable finish. Antioxidant-rich foundation against environmental stress, pollution and boosts skin longevity. Infused with a moisture protective blend of Bamboo Electrolytes and Herbal Hyaluronic plus skin transforming Cantella Asiatica,Vitamin C, and Amber, the formula smooths texture, clears congestion, and brightens tone while delivering seamless coverage.

Regular price
$55.00
$55.00
Regular price
Sale price
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    Benefits

    Fitglow Beauty Perks

    55 Healthy Beauty Club Points when purchased*

    Free Shipping on orders of $45+

    Free Premium Samples with orders of $75+

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    Product Details

    Perfect the complexion while supporting the skin's health and vitality. The plant-powered formula acts as a daily defense system that goes beyond simple coverage. Herbal Hyaluronic , Bamboo Electrolytes and Vitamins flood the skin with moisture and antioxidants, effectively smoothing texture and diminishing the look of fine lines for a soft, radiant and even finish. To maintain clarity, a soothing blend of Heartleaf, Cantella Asiatica and Artemisia calms inflammation and shields delicate skin from urban pollution and blue light. Amber delivers Succinic Acid to help prevent breakouts by balancing the skin's surface. Simultaneously, Licorice and Bearberry Extracts target hyperpigmentation to naturally brighten the skin over time. The result is a healthy, finish that looks naturally flawless and improves skin health and radiance.

    Looking for a more sheer tinted moisturizer finish? We made this foundation to be flexible for your needs. Simply pair the foundation with our Cloud Collagen Oil or Vita Youth Oil for customizable finish and major skin benefits.

    Need help selecting your shade? Please note our new Foundation+ shades complement and pair well with the Conceal+ shade range (if you are an C1 in Conceal+, your Foundation+ complementing shade will be F1). If you need further assistance, please visit our Complexion Match form.

    Prep skin with skincare. Apply and blend foundation with brush or fingers for photo-ready, natural finish.


    30ml

    How to use

    Prep skin with skincare. Dab applicator onto areas where coverage is desired, then blend onto the face using a brush or fingertips for a natural, diffused finish. Turn your foundation into a tinted moisturizer by using our Cloud Collagen Oil or Vita Youth Oil.

    Ingredients

    *Ricinus Communis (Castor) Seed Oil, *Vitis Vinifera (Grape) Seed Oil, *Simmondsia Chinensis (Jojoba) Seed Oil, *Heartleaf Houttuynia Herb, *Helianthus Annuus (Sunflower) Seed Wax, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, *Camellia Sinensis (Green Tea) Leaf Extract, Water, Dipotassium Glychyrrizate (Licorice Root Extract) , Sodium Ascorbyl Phosphate (Vitamin C), Saccharomyces Ferment, *Phyllostachys Bambusoides (Bamboo) Juice, Glycerin, Cantella Asiatica (Gotu Kola) Extract, Artemisia Capillaris Dried Herb, Amber Extract, Arctostaphylos Uva-Ursi (Bearberry) Leaf Extract, Radish Root Ferment Filtrate, Phosopholipids, Caffeine May Contain: Titanium Dioxide, Yellow Iron Oxide, Red Iron Oxide, Black Iron Oxide, Ultramarine Violet, Chrominium Oxide Green, Manganese Violet, Mica. *CERTIFIED ORGANIC INGREDIENTS

    *Points earned on final checkout price, after any applied discounts. Please allow up to 30 days for points to appear in your account.

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    Think Dirty - Dirty Meter - 0 - Clean

    Pioneering natural products, trusted by over 60,000 customers

    • 5 stars: 194 (73%)
    • 4 stars: 30 (11%)
    • 3 stars: 22 (8%)
    • 2 stars: 12 (5%)
    • 1 star: 8 (3%)
    Y
    Yasira C.
    F3.5 - Medium with Neutral Undertones
    Age:: 25 - 34
    Skin Type:: Sensitive, Acne
    Would you recommend to others?: Yes

    Flawless foundation for

    Flawless isn’t just a look—it’s a vibe, and you’re owning it!

    M
    Marie V.
    F2.5 - Light with Neutral Undertones
    Age:: 25 - 34
    Skin Type:: Normal
    Would you recommend to others?: Yes
    A firm foundation

    This gluten free, velvety foundation is smooth, light and the perfect blend of lightness and moisture to last all day. I had contact Fitglow regarding an issue and their customer service rep. Bailey responded quickly and courteously. Awaiting the black eyeliner to be back in stock- also creamy and smooth.

    We’re sorry for the inconvenience 😔—we’ve reached out to you directly to sort out the shade issue and make this right!

    A
    Ashley D.
    Love this stuff

    Not gonna lie there was an adjustment period. At the time I first purchased I was using Grown Alchemist primer and found it didn't mesh well with this foundation. But I switched to a dermalogica skincare routine paired with this foundation and it's magical. I love how pigmented it is. I can apply with fingers or sponge and then I love use the cheek/lip palette with my fingers for a finished look.

    L
    Loralie L.
    Wow :grinning_face_with_star_eyes: is all I can say

    I get really bad breakouts and I loved this soooo much more then I imagined. The coverage was on point. Love how it feels like your not wearing anything. I feel glowing all day

    M
    Michelle R.
    F2.7 - Golden Light Medium
    Age:: 55 - 64
    Skin Type:: Combination
    Would you recommend to others?: Yes
    The color works perfect for me and I like the way it looks throughout the day

    The color works perfect for me and I like the way it looks throughout the day. It feels really dry going on my skin and doesn't blend as easily as I would like on my face. I tend to like a more moisturizing foundation.

    Thank you for your thoughtful feedback! We're so glad the shade was a perfect match. Foundation+ is a serum-based formula, and for those who prefer a more hydrated finish, applying a moisturizer beforehand can help create an even smoother application. We truly appreciate you sharing your experience! ✨

    K
    Kalyani M.
    F3.5 - Medium with Neutral Undertones
    Age:: 55 - 64
    Skin Type:: Normal
    Would you recommend to others?: Yes
    Love it! The shade was perfect

    Love it! The shade was perfect. The applicator the best I’ve tried.

    Thank you so much! We're thrilled the shade was a perfect match and that the applicator is your favorite. Enjoy! ✨

    a
    anita s.
    F3 - Light Medium Cool with Peach Undertones
    Age:: 55 - 64
    Skin Type:: Combination
    Would you recommend to others?: No
    Honestly it's horrible

    Honestly it's horrible. It is greasy, feeling or waxy or something. I ordered the same color in the concealer, but the concealers a lot darker than the foundation. This concealer is an old K. Color almost too dark for me. The foundation is way too. Light coverage is not good in the foundation.The concealer's excellent

    T
    Theresa B.
    F3 - Light Medium Cool with Peach Undertones
    Age:: 45 - 54
    Skin Type:: Sensitive
    Would you recommend to others?: Yes
    Great coverage

    This foundation has great coverage and leaves a nice finish on my dry skin. The color selection was a bit tricky I ended up with 3.5. I am never a medium in foundations. This one makes my skin look better, highly recommended

    C
    Callie
    F2 - Light Cool with Peach Undertones
    Age:: 25 - 34
    Skin Type:: Sensitive, Combination
    I love this foundation!! It feels very lightweight and blends so easily

    I love this foundation!! It feels very lightweight and blends so easily, while still giving great coverage and an overall glow. I find when I am breaking out that this foundation and then powder on top has great coverage

    R
    Rania-Nikoletta M.
    F2.5 - Light with Neutral Undertones
    Age:: 25 - 34
    Skin Type:: Normal
    Would you recommend to others?: No
    Good finish, bad undertone

    I ordered this foundation for the clean ingredients! The finish is nice, good coverage and glowy and a little goes a long way! The reason I have deducted two stars is the inaccuracy between the shade description and the actual shade. I ordered F2.5 which is advertised as light with neutral undertones which unfortunately has a rediah hue when it dries. As I am based in the UK I had to pay £18 on postage on top of the foundation cost which came to be very expensive in total and receiving a shade that is not as advertised is disappointing. I will have to be using a blue pigment to neutralise the undertone which therefore defeats the purpose of using a clean foundation.

    D
    Deborah S.
    F2 - Light Cool with Peach Undertones
    Age:: 65+
    Skin Type:: Combination, Sensitive
    Would you recommend to others?: Yes
    I like it

    I like it, and my face likes it. Only drawback of note is that in humid climate , foundation can accumulate in fine lines under the eyes, but patting with your finger works to put all back to good. You just have to remember to look at that. Wish that could be worked on in the production lab.

    C
    Camilla C.C.
    F2.5 - Light with Neutral Undertones
    love this foundation so much

    love this foundation so much. I get so many compliments whenever it's on! Glowy, hydrating, great coverage. Chefs Kiss!

    C
    Carol S.
    F2 - Light Cool with Peach Undertones
    Age:: 55 - 64
    Skin Type:: Normal
    Would you recommend to others?: Yes
    Enjoying your makeup

    I’m enjoying the foundation makeup.

    N
    Nicole E.
    F3.5 - Medium with Neutral Undertones
    Age:: 45 - 54
    Skin Type:: Combination, Redness or Rosacea
    Would you recommend to others?: Yes
    Great foundation! Matches my skin perfectly

    Great foundation! Matches my skin perfectly. It’s got nice coverage but light enough that it feels weightless

    L
    Lindsey R.
    F2.5 - Light with Neutral Undertones
    Age:: 35 - 44
    Skin Type:: Sensitive
    Would you recommend to others?: Yes
    Formula change? Not as creamy

    Did the formula change for this product? I liked how creamy and dewy this made my skin feel before. But it’s a lot dryer of a product now.

    l
    laurayvette@msn.com
    F5 - Tan-Deep Neutral with Soft Olive Undertones
    Age:: 55 - 64
    Skin Type:: Normal
    Would you recommend to others?: Yes
    Love the Foundation!

    I've been using the FGB foundation since 2023 and I've tried other clean brands but this foundation works great with my mature skin and doesn't look heavy or settle into fine lines and I'm 56!

    R
    Rj G.
    F3.5 - Medium with Neutral Undertones
    Age:: 65+
    Skin Type:: Normal, Combination, Redness or Rosacea
    I find the foundation a bit thick

    I find the foundation a bit thick. I need to use a cream with it so it goes on smooth. The cleanser and makeup remover work nice altho I'm not a fan of the smell of the cleanser

    P
    Peggy M.
    F2.7 - Golden Light Medium
    Age:: 65+
    Skin Type:: Normal
    Would you recommend to others?: No
    Too dry for my skin

    I won't use this foundation because it is too dry. Even putting a moisturizer on first, it made my skin look dry and chalky and really accentuated my wrinkles.

    S
    Samantha C.
    F2.7 - Golden Light Medium
    Age:: 35 - 44
    Skin Type:: Redness or Rosacea
    Would you recommend to others?: Yes
    Takes a bit to work with…

    I have come back to this foundation after discovering the brand many years ago, when it was the old packaging. I recall the formula being a bit more liquid back then versus the new formulation. I found that with the first application, I really needed to prep my skin better. After a second attempt, I was very impressed with how the product made my skin feel; hydrated, smooth and even. I don’t love the wand application and do miss the old pump style container. It’s easiest to apply with well-prepped, hydrated skin, and with a makeup brush.

    A
    Anonymous
    F2.5 - Light with Neutral Undertones
    Age:: 65+
    Skin Type:: Normal
    Would you recommend to others?: Yes
    Not what I was looking for.

    This foundation is not what I was looking for. The color match is good but coverage is not the best for older skin. I'm trying to return the foundation but customer service is poor. Even though I paid extra for free returns they offer no return instructions.

    L
    Laura H.
    F2.5 - Light with Neutral Undertones
    Age:: 55 - 64
    Skin Type:: Redness or Rosacea
    Would you recommend to others?: No
    It's too thick and I would rather have a pump or nothing than the wand

    It's too thick and I would rather have a pump or nothing than the wand.

    C
    CH
    F3.5 - Medium with Neutral Undertones
    Age:: 65+
    Skin Type:: Sensitive
    Would you recommend to others?: No
    This foundation is a good color match for me, but didn't feel good.

    This foundation is a good color match for me, I particularly appreciate the option for a neutral to olive undertone. But while the ingredients seem good and clean, I was not comfortable with the feel of this foundation on my skin. It went on easily enough, covered and blended adequately, but I could FEEL it. And finally had to wash it off after a couple of hours -- it was feeling heavy and almost itchy. Sadly, something in it clearly didn't agree with

    L
    Lanna C.
    F3.7 - Medium Warm with Golden Undertones
    Age:: 45 - 54
    Skin Type:: Combination
    Would you recommend to others?: Yes
    I just reordered this foundation and love it

    I just reordered this foundation and love it. I do need to make sure my skin is hydrated and exfoliated before I use it, but I love that it makes my skin smooth, and lightly covers without feeling like a mask. When I remove my makeup my skin feels smooth bc this makeup is also skincare.