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Lip Colour Serum
The original skincare-with-colour hybrid formula drenches lips with long lasting hydration, major skin benefits and a wash of soft gloss colour. Specifically made to target the unique skin on the lips, this plant powered super serum uses barrier protective Pomegranate Sterols and Plant Lipids to deeply hydrate, soften and restore elasticity. Vegetable Collagen, Vitamin E and Natural Plump Complex rebuild the strength, structure and volume of lips naturally.
- Regular price
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$21.00 -
$21.00 - Regular price
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$42.00 - Sale price
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Benefits
Fitglow Beauty Perks
21 Healthy Beauty Club Points when purchased*
Free Shipping on orders of $45+
Free Premium Samples with orders of $75+
See it in Action
Product Details
Choosing between colour and care is no longer necessary. This formula defines Skincare with Colour by going beyond surface hydration to improve the actual structure of the lip. Organic Pomegranate Sterols mimic and restore the skin's natural barrier to seal in moisture and prevent water loss. Simultaneously, Bioferment Vegetable Collagen delivers amino acids that work like building blocks to support and strengthen lip structure. The Organic Plump works in synergy with your skin to enhance lip fullness and smoothness without using traditional irritating plumpers. The Lip Colour Serum’s unique plant-powered formula minimizes the look of fine lines, restores softness and healthy balance to lips. The lips are left feeling deeply hydrated, comfortable and cocooned in a protective semi-sheer beautiful gloss. The Lip Colour Serum is 100% skincare made specifically for your lips and trusted by customers for over 10 years. No hype, no stickiness, just pure natural performance that you will love.
10g
How to use
Apply to clean lips for a nourishing wash of colour, or layer as overglaze on top of lipstick or liners.
Pro Tip: The formula is concentrated. A single swipe provides immediate comfort and shine.
Ingredients
Butyrospermum Parkii (Shea Butter)*, Cocos Nucifera (Coconut) Oil*, Helianthus Annus (Sunflower) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Vegetable Collagen, Copernicia Cerifera (Carnauba) Wax, Punica Granatum (Pomegranate) Sterols, Beta Vulgaris Rubra (Beet Root) Cera Alba (Beeswax)*, Theobroma Cacao (Cocoa) Seed Butter*, Curcuma longa (Turmeric) Root Powder, Helianthus Annuus (Sunflower) Seed Oil & Lecithin & Yeast Extract (Organic Plump)*, Tocopherol Acetate (Vitamin E) Sorbic Acid, Vanilla Extract. May Contain: Titanium Dioxide (CI77891), Iron Oxides (CI77499), (CI77492), (CI77491). *CERTIFIED ORGANIC INGREDIENTS
*Points earned on final checkout price, after any applied discounts. Please allow up to 30 days for points to appear in your account.




























































































































Key Ingredients
Formulated with a blend of skin-supportive ingredients to nourish, protect and maintain balance.

Organic Plump Complex
Naturally plumps lips with a combination of organic phospholipids from bio ferment extracts that naturally plump the lips without irritation. The moisture in our skin cause...

Organic Beet Extract
Rich in phytocompounds, nutrients and humectants. This excellent moisturizing extract locks moisture deep in the lips while replenishing the lip barrier function. Rich in a...

Vegetable Collagen
Micro collagen maintaining the structure, firmness and plumpness of lips. Multi-benefit extract helps to lock in moisture and smooth lips.

Cocoa Butter
Plant-based emollient rich in fatty acids and antioxidants that intensely moisturize, soften and protect the skin.

Turmeric Root
Curcumin, the active compound in turmeric, protects with potent anti-inflammatory and antioxidant properties which fights free radicals, reduce fine lines, wrinkles and spe...

Beet Root
Beta Vulgaris contains a high nutrient concentration including beta carotene, Vitamin B5, Vitamin B1, Vitamin C, glycine, magnesium, phosphorous, potassium, selenium, trypt...
Ingredient
Organic Plump Complex
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Organic Beet Extract
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Vegetable Collagen
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Cocoa Butter
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Turmeric Root
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Beet Root
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Beauty. Nature. Performance.
tinted skincare that feeds your Lips
We believe skincare is the foundation of makeup; all of our color cosmetics originate as target treatments with the benefit of skincare.
Pioneering natural Lip Colour Serum trusted by over 60,000 customers
- 5 stars: 588 (89%)
- 4 stars: 30 (5%)
- 3 stars: 14 (2%)
- 2 stars: 14 (2%)
- 1 star: 14 (2%)
I find that these color serums are moisturizing and the color lasts well for being more of a gloss than a lipstick. I like them the best out of all my lipwear. Some are more pigmented than others so choose depending on your preference. I wish my fave color, Rise, was still available. Koi is light, and Cheer is bright.
I have always loved this lip serum formula. It is not sticky, it gives the perfect amount of sheen to the lips. It is super moisturizing without feeling heavy. The colour BE is a beautiful shade that hides my naturally red toned lips. I usually wear the shade GO which is a bit more pink.The warm nude of BE is now my new favourite.
I’m obsessed with these lip serums and have SO many colors! I have from my bright coral (hello Summer) to my beautiful, classy nude, to gorgeous more plum/purple (think Spring). Been using buff lip liner for a long time but then used Nudie serum with it. Now, finally got Buff in the serum and love it too! -Also got in the lip/cheek one-(Still Nudie serum is my top fav nude). Also got Dahlia recently and so pretty, especially brings out my mainly blue (but some green/gray) eyes :) I tell everyone about these and warn them they will be obsessed!! My sis just bought two as well! Thanks Fitglow! Love y’all!!!
moist and love the color
As I have said repeatedly since 2019 this is the best lip product ever! Instantly plumps & deeply moisturizes lips that will last hours after it’s been worn off! Over the years it has taken years off my lips! This color is very flattering. Highly recommend
Since 2019 and still the best—thank you for trusting us to keep your lips plump, youthful, and perfectly hydrated!
My favorite color. A pink nude that looks flattering on everyone!
Such a timeless choice! Love that this pink nude is your favorite and looks gorgeous on everyone!
This is a lovely lip serum. Though, I find it to be mid tone, as opposed to ‘pale’, as described.
I absolutely love these lip serums! I have a lot of different shades (see photo, shimmer shades have an asterisk*) , but Gospel is probably my most used every day shade—it gives a nice flush to the lips. They have a cushiony feel without being sticky or drippy and I also love the slight vanilla flavour!
Love this shade it's a perfect spring summer shade giving you a soft peach rose glossy effect on your lips. All lip serums are moisturizing and makes your lips feel hydrated.
The Buff Pearl is maybe the prettiest nude lip I have ever had. :u1F970: Will definitely buy it again. If you're even thinking about it, do it. I am very fair and it doesn't wash me out, and feels/looks magical on.
I just don't even know what to do with this product.It doesn't do anything for me. It doesn't have any color it doesn't stick around very long
The perfect plum color and soothing to my lips.
Love everything about it!
I love this lip serum, the colours last and my lips feel great all day. I don't have to think about them all day- which is great for me.
Be, the perfect light cool neutral nude color. So smoothing, lip perfecting. Very hapoybyo find on sale. It muted my lips while matching the undertone so that i get a beautiful rosy nude.
I absolutely adore this product because of the fact that it does feel like it's actually moistomt lips. I will say the smell could be a little nicer, maybe some natural vanilla extract?
Thank you so much for taking the time to leave a review! I am so glad to hear that the Lip Colour Serum is providing your lips with that deep, lasting moisture.
I completely understand your thoughts on the scent, and you are actually spot-on with your suggestion. The formula does currently include natural Vanilla Extract! Because we leave out all synthetic fragrances, the natural, earthy notes from the plant waxes and botanical extracts can sometimes come through alongside it. It is always so interesting how everyone's nose picks up different things. We actually have quite a few customers tell us it reminds them of freshly baked cookies!
We truly appreciate your honest feedback and your support. If you ever have any questions or need recommendations, please don't hesitate to reach out.
Perfect color
Lovely plum color. Please bring back shade “ever”
Me encanta la sensación que deja en los labios, realmente los humecta
My favourite color and lip formula! I have repurchased many times.
Dahlia is a lovely color, and the lip gloss is nicely moisturizing.
Smooth, not sticki in a beautiful cherry color. Love it!
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