In honor of International Women’s Day, we sat down with Anna, the founder and mastermind behind Fitglow Beauty. She dishes on what inspired her to start your favorite clean beauty treatment line, her supportive evening ritual and her dedicated approach to unwinding after a busy day.
What inspired you to start Fitglow Beauty?
Anna: Living with hyper-reactive skin, severe rosacea and eventually navigating the physical toll of trigeminal neuralgia, my relationship with my complexion was deeply vulnerable. For years, the beauty industry offered nothing but heavy cosmetics designed to cover up skin challenges, which only further aggravated my inflammation. When I turned to traditional natural products, my skin still found no relief because those formulas were loaded with thick waxes and volatile essential oils that triggered ongoing flares.
"I realized that true complexion health and wellness go hand in hand—your skin thrives based on what it absorbs. Don't fight nature, tend to it."
That philosophy is where Fitglow Beauty was born. I spent over a decade researching bioavailable, plant-powered nutrients while collaborating directly with chemists and skin doctors to refine evidence-based formulations that go beyond the surface layer to feed the skin structure.
Today, as an independent, woman-owned business that started from a local farmers market, I am incredibly proud to provide high-performance pigmented skincare that lets your natural vitality shine while giving women true comfort and confidence.
What is one accomplishment you are most proud of that’s led you to where you are now?
Anna: Overcoming adversity and constantly pushing forward to build Fitglow Beauty from the ground up is what shaped me. Moving to multiple countries, not speaking the language initially, dealing with bullying and having to restart from nothing multiple times forced me to develop a quiet resilience.
As a naturally shy introvert, building a business that actively empowers other women to feel beautiful, valued and structurally supported in their own skin is my greatest joy.
Can you give us a glimpse into your nighttime routine?
Anna: My evening ritual is simple and entirely focused on deep recovery and barrier restoration. I always begin with a non-stripping hydrating cleanse to remove makeup, lift away urban pollution and workout sweat. My forever favorite is our milky serum-textured Calm Cleanser as it does it all in one step.
If I have a little extra time, I leave it on for 15 minutes as an express hydration mask. Afterward, I drench my complexion in the Cloud Collagen Oil and seal everything in with a generous layer of our rich Cloud Ceramide Recovery Balm across my face and neck. The balm is an absolute staple in our home; its skin-loving, protective lipid profile is so gentle and nourishing that my entire family uses it. My son has been using the Body Wash and the Cloud Ceramide HA Recovery balm since he was a baby.
What’s the one step in your skincare routine you never skip?
Anna: Consistent eye care is a non-negotiable step for skin longevity. The ultra-thin skin matrix around the eyes is the first to experience structural depletion, so I never skip Eye C Firm. Its unique encapsulation technology delivers stable Vitamin C and K liposomes directly to the tissue, smoothing fine lines and keeping the entire eye contour velvety and resilient.
Your go-to hack for unwinding after a busy day?
Anna: I dedicate 15 to 20 minutes to gentle yoga right before bed paired with a warm cup of organic mint tea. It is a vital way for me to unplug from digital screens, calm the nervous system and ease into a restful night's sleep.
What’s in your bag right now?
Anna: I always carry my Lip Colour Serum in Beach Glow—it is my absolute favorite formula because it delivers a luminous finish while organic pomegranate sterols protect the lip moisture barrier. Plus, the sheer shade is easy to apply and perfect for every look.
I also keep the Cloud Ceramide HA Recovery Balm on hand and use it anytime I need extra moisture. I love using it around the eye area when I feel tired and dehydrated, plus it's an essential for every flight I take. For looking more rested and bright-eyed, I rely on the lash-conditioning Lash Care Mascara and Correct + in Eye Bright. Just a little dab of Eyebright instantly corrects dark circles and makes me look more awake.
Thank you for celebrating International Women’s Day with us and for being such an integral part of the Fitglow community. Whether you are navigating your own skin challenges or simply looking for a moment of daily self-care, we hope Anna’s journey inspires you to treat yourself and your complexion with kindness.
