WHAT IS AN ANTIOXIDANT?

You know they’re good for you. You’re most likely to purchase products with them, but what exactly are Antioxidants and what do they do? The science behind this ingredient power player will leave you in awe and in need of their protective skincare benefits. Get to know the hard working molecule that's got your back. 

WHAT IS AN ANTIOXIDANT AND HOW DO THEY WORK?

They have one of the most important roles in the body and are your cell's natural defense squad. Antioxidants are molecules that neutralize free radicals by sacrificing their own electrons. In other words, their combative duty is to balance out the free radicals that are roaming in our body wreaking havoc. Antioxidants come in different forms, all beneficial to the skin and are found in Vitamins, Minerals and Plant-Based Nutrients. They play a crucial part in your skin's health and break the chain reaction responsible for oxidative stress (National Library of Medicine, 2021). And if you didn't know, oxidative stress is another way to describe skin aging caused by free radicals, your skin’s enemy. 

To understand how Antioxidants work, you have to know why they’re at war. Free radicals are the unstable molecules that contain an unpaired electron and are actively seeking to steal electrons from healthy stable cells. This cellular reaction causes damage to your DNA, and although this happens in only a fraction of a second, the damage caused by free radicals is for a lifetime. They’re linked to aging and a list of skin diseases, such as psoriasis, vitiligo, atopic dermatitis, contact dermatitis and skin cancers (MDPI 2021). Free radicals are part of a natural metabolic process but increase significantly with a lifestyle exposed to environmental aggressors such as tobacco smoke, UV light and air pollution. 

ANTIOXIDANTS AND THEIR SKIN BENEFITS

Rejuvenating, moisturizing, brightening and anti-inflammatory. Antioxidants work hard to keep skin in its youthful prime. A healthy skincare routine is just as important as a healthy diet to prevent free radicals from forming. Plant-based skincare is your Antioxidant safe haven. Vitamin C, Niacinamide, Bakuchiol and Hyaluronic Acid are some of the most effective ingredients found in skincare with transforming benefits. Put your health first with naturally derived ingredients that want the best for you.

Like Antioxidants, we want your skin to thrive. Look good and feel good in makeup and skincare that is actively fighting against free radical cell damage.

VITAMIN C

Combination of super advanced and stable Vitamin C for ultimate damage protection and brighter, smoother skin.

• Vita Active Serum: Targets and improves skin brightness and moisture levels, protects against daily environmental aggressors, blocks the formation of future pigmentation and feeds skin minerals for optimal skin-repairing results. 

• Foundation+: Herbal and organic plant-infused photo filtering foundation delivers natural Antioxidants to care for skin all day while creating a healthy-looking, flawless finish.
• Eye C Firm: Naturally reduce the look of lines, dark circles, and puffiness.
• Vita Active Cleanser: Natural foaming Multi-Vitamin Gel Cleanser dissolves makeup and removes impurities without stripping the skin of essential moisture. 

NIACINAMIDE

This multi-benefit vitamin reduces the look of hyperpigmentation, improves skin’s firmness and reduces dullness. 

• Day Blue Light Essence Toner: A deeply-hydrating essence toner mist formula that shields skin from visible effects of blue light pollution, improves the look of hyperpigmentation and protects from environmental stressors. 
• Night Bakuchiol Essence Toner: Multi-size Hyaluronic delivers hydration to the skin and locks it in for a smooth, plump effect. 

BAKUCHIOL

Plant-based retinol alternative with antibacterial, antioxidant and anti-aging properties, shown to increase collagen production and cell turnover. 

• Vita Youth Retinoic Oil:  The deeply hydrating, quickly absorbing powerhouse oil delivers advanced age-defying results using active oils combined with antioxidants and triple bio-retinol complex that defend against the appearance of fine lines, wrinkles and uneven complexion. 
• Vita Rich Bakuchiol Crème: Naturally awakens skin youth functions while nourishing skin, brightening and reducing the look of lines.

• Bakuchiol Body Cream: This powerful cream is loaded with antioxidants, plant-based retinol alternatives and skin-brightening complex. 

HYALURONIC ACID

Helps diminish look of fine lines, combats appearance of dullness and helps fight against environmental aggressors. Improves skin elasticity and promotes even skin tone and texture. 

• Cloud Ceramide Foam Cleanser: This nutrient-rich cleanser revitalizes skin leaving it calm, smooth and cloud soft.
• Cloud Comfort Cream: Nourishes and protects stressed and dry skin with ultra calming bioavailable nutrients.