You’ve fallen in love with our lash super food-rich Good Lash+ Mascara (Winner of Think Dirty’s Dirty Thinkers’ Choice Awards ‘Best Eye Makeup’). Now, we’re introducing a new way to condition, strengthen and amplify your lashes and brows all while you sleep. Our new Night + Lash Brow Serum is a clear night serum that amplifies and strengthens lashes and brows with powerful plant actives and peptides for optimal lash and brow health. The benefits are endless with this super-powered plant active serum and features a vegan and organic formula for natural + effective results. Say goodbye to patchy brows and sparse lashes. This powerful serum is loaded with potent concentrations of plant actives and peptides that will restore weakened hair follicles and helps stimulate the appearance of longer lashes and brows.
Understanding the hair growth cycle
Just like the hair on your body, each lash and brow hair grows in three different hair growth stages: Anagen, Catagen and Telogen. The Night Lash + Brow Serum will help aid each different hair cycle and phase for optimal results. This amazing serum does more than just lengthen the lash and brow hair.
During the first stage of the growth cycle - the 4-6 week Anagen phase - the lashes bulk up and grow big, luscious and strong. This is the growth phase where lashes grow to their full length and prepare for the following phase, the Catagen phase. Applying the Night Lash + Brow Serum during this phase will nurture and intensify growth and thickness the most.
During the two to three-week-long Catagen phase, the hair follicles begin to shrink and prevent growth. This is the best time to take intensive action and care for your lashes and brows, and continue to apply nourishing properties to help further boost and stimulate growth, volume and resilience because this is the stage where the lashes are no longer growing on their own. During this stage, if your lashes are dry and not conditioned properly, they can break and become stubby, resulting in a flawed appearance.
The lashes then will enter the Telogen phase, known as the final phase of the hair life cycle. During this two to three-month phase, the lashes rest and relax and can fall off at any time once the new hair underneath has begun its new Anagen phase. From here, the Anagen stage restarts all over again. Your lashes and brows are always on a continuous life cycle.
How the Night Lash + Brow Serum WorksWith the ability to extend, prolong and stimulate the anagen phase of the hair cycle, this serum also works by maintaining optimal lash and brow hair health in different ways. Peptides, Lupine Protein, Grape Cell Extract, and Horsetail Plant Extract are the key to a fully enhanced lash and brow appearance. These advanced plant actives transform the hair and give the appearance of thicker and fuller lashes. Peptides will help the lashes and brows achieve resilience and strength while this amino acid-rich ingredient also conditions and nurtures the hair.
Lupine Protein, an essential amino acid, plays an important role in boosting Keratin (the protein that makes up hair, skin and nails) and also can stimulate and support the growth cycle and repair damaged hair at the same time. Rich in Glutamine, Lupine Protein also improves thickness and density because it boosts the growth of hair follicles. This ingredient alone helps lengthen and thicken the lashes to appear longer and stronger.
Grape Cell Extract is an antioxidant-rich ingredient that activates hair growth and conditioning at a cellular level so your lashes will never dry out and become brittle and breakable. This tech-savvy ingredient, rich in linoleic acids and fatty acids, further strengthens and stimulates growth while also making your lashes appear fuller.
Horsetail Plant Extract is a silica-rich ingredient helps deliver nutrients to the hair follicle and further helps ingredient penetration. This ingredient also is packed full of alkalizing properties which help stabilize PH within the body. Unstabilized PH levels in the body can contribute to hair breakage and hair loss.