International Women’s Day: Meet Anna, The Woman Behind Your Favourite Clean Beauty Products

March 06, 2020 2 min read

In honor of International Women’s Day, we sat down with Anna — the founder and mastermind behind Fitglow Beauty— who dishes on what inspired her to start your favourite clean beauty brand, her skincare routine and her hack to unwinding down after a busy day. 

What inspired you to start Fitglow Beauty? 

Anna:  As a lifelong health and fitness fanatic with uber-sensitive rosacea skin, I needed to help my skin beyond simply covering up with makeup. Many synthetic products I would try to help combat by skin impurities would further irritate my skin so I made the switch to natural beauty products but still saw no improvements due to heavy oils, waxes and essential scents. I found beautiful skin and health go hand in hand - you are what you absorb through food and skincare - and that’s where Fitglow Beauty was born. 

I spent over a decade researching plant-based ingredients and worked closely with skin doctors and chemists to refine evidence-based formulas that go beyond the top layer of your skin to activate and deeply nourish skin cells. I am so elated to be able to offer people a way to treat and feed your skin with innovative and effective skin products that work with the skin and let your inner glow shine. I am ultra-proud of having a business where we are able to help women feel beautiful inside and out. 

In honor of International Women’s Day, what is one accomplish you are most proud of that’s led you to where you are now? 

Anna:  Adapting through times and really pushing forward through my life and seeing where Fitglow is now to how we started. Overcoming all diversity and challenges to multiple counties, not speaking the language, starting from ground up multiple times, dealing with bullying for not speaking the languages, it’s the combination of that, that’s made me who I am. I am ultra-proud of having a business where we make other women feel beautiful especially being a shy introvert that someone has more confidence. 

Can you give us a glimpse into your night time routine? 

Anna: I always double cleanse after a long day with the Makeup Cleansing Oil followed by the Vita Active Cleanser. Afterwards, I make sure to treat my skin with the Cloud Collagen Oil and finish by applying the Cloud Ceramide Balm all over my face and neck. My entire family actually uses the Cloud Ceramide Balm, including my two-year old son. 

What’s the one step in your skincare routine you never skip? 

Anna: I always use eye cream, no matter what. The Eye C Firm is an essential step in my skincare routine. 

Your go-to hack to unwinding down and relaxing after a busy day?

Anna: 15-20 minutes of yoga at night before bed. It’s really helpful to unplug and helps me sleep better at night. 

What’s in your makeup bag right now? 

Anna: My Lip Colour Serum in Beachglow - it’s my absolutely favourite. Aside from a good lip colour, I always carry with me my Good Lash+ mascara, Vita Set + Perfect for when I need a quick touchup on the go and Sunny Days Palette.